^{As part of ADEMA's rebranding initiative for their highly anticipated 2019 tour with Powerman 5000, I was tasked with creating a new logo and merchandise that would honor their new lead singer, Ryan Shuck, while encapsulating the band's unique identity.}

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^{My process began with extensive research into ADEMA's history, music, and aesthetic evolution, drawing inspiration from a variety of visual, written, and audio sources to ensure a deep understanding of their essence. This groundwork informed my initial sketches, which aimed to reflect the band's distinctive style and vision.}

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^{After presenting these concepts digitally and developing merchandise mock-ups featuring the new logo, I worked closely with the band to refine the design, aligning it with their feedback and artistic direction. The final logo was delivered in multiple file formats, ensuring versatility for both digital and print applications. This collaboration not only reinforced ADEMA's legacy but also marked an exciting new chapter in their journey.}